Are you looking for a way to help your community and grow your professional skills — or try something new? I have an opportunity for you! Gain experience with Ad 2 Madison’s Annual Public Service Campaign!

As part of the Ad 2 Madison Public Service Committee, you can not only build your portfolio and explore new skills, but do so while helping your community. Each year, the Ad 2 Madison Public Service Committee adopts a local non-profit and provides them with pro-bono marketing services. (Not in marketing? That’s ok. Keep reading, I have opportunities for you, too!) In the past, Ad 2 Madison has worked with several non-profits, including the The National Alliance on Mental Illness (NAMI) Wisconsin Chapter, Madison Parks Foundation, Community Living Connections, the Literacy Network, and the Wisconsin Veterans’ Museum Foundation, to help them reach their organizational goals using marketing strategies and tactics.

Last year’s Public Service co-chairs presenting at Admerica!

Then in June 2019, we will present our campaign and results at the national Admerica Public Service Competition!

We are interested in hearing from you whether you want to practice skills you have in one or more of the following areas, you want to try something new, or you can offer something not listed here! Here are some of the skills I’m looking for to build the committee:

  • Conscious Copywriters: Write, edit, and publish blog posts, press releases, etc.
  • Web Wizards: Create, update, and enhance websites or web applications.
  • Design Gurus: Create logos, re-touch images, design email templates.
  • Social Media Strategists: Put together a social media strategy, cultivate on-brand messaging, create and edit editorial calendars and content, and run social ads.
  • Passionate Planners: Create and implement thoughtful and goal-oriented marketing plans, define goals, tactics, channels, and messaging.
  • Measurement Masterminds: Able to set goals and measure them, as well as teaching others how to use these measurements.

The Details

Unless you are able to serve as a consultant, we ask that you become an official Ad 2 Madison member to participate. The annual membership fee is $70, which allows you to participate in the Public Service Committee, but also provides access to free Ad 2 Madison professional development opportunities, networking events, workshops, guest speaker presentations, and organization socials — the list of Ad 2 Madison benefits goes on and on! Learn more about Ad 2 Madison and its many great benefits here.

Contact Grace Davenport, the Public Service Chair, at gedavenport@uwalumni.com if you’d like to join the committee or learn more.