When creating a personal brand you want to create a unique and memorable experience. Your unique brand is a promise to your followers that you are offering an experience that they can not get anywhere else. What will your brand have to offer that others don’t? That’s the first question to ask yourself as you create your personal brand.
Read on for more questions to ask yourself as you begin your journey of creating a personal brand.
Who is my audience? — Find out as much as you can about them, such as standard demographic data, what they do for a living, what they value, and what they admire your brand for. Talk to them!
What is my brand experience?/What do I have to offer that others don’t? — Are you telling a story? Sharing information? Sharing your adventures? When someone thinks of your brand, what is the first thing they think of… tasty recipes, exquisite pictures of nature, the latest in technology? What makes what you’re sharing unique compared to other similar brands?
When are you going to post? — To maximize engagement, make sure you’re posting during your audience’s peak search time.
Where am I posting? — Where is your content going to live? Are you going to post across multiple platforms or concentrate on one?
Why are you building a personal brand? — Do you have knowledge that others don’t? Or a passion that others will find information or entertainment from? Are you building your brand for your personal enjoyment or for others’?
Some final tips for creating a personal brand:
Be authentic — don’t post anything that isn’t your true self or that doesn’t make you feel comfortable.
Connect with your audience — interact with your audience by asking questions, replying to comments, showing content that they’ve been requesting.
Connect with similar brands — look up and connect with brands that are similar to your own. Having connections and making friends could open many doors for your brand. But don’t just look to see what others can do for you, offer your own services and expertise so that you can be of value to them as well.
Be consistent — whether it’s your actual content, when you post, how often you post, how much you interact or the hashtags you use, be consistent with what you do.
