Event Information

AAF-Madison 2010 Education Seminar with Keynote Speaker: Will Gay, Disney's Yellow Shoes Creative Group

Take a look inside Disney's exciting, in-house creative shop, and see how the team uses the power of storytelling to share the magic of Disney with the world.
The Story of Yellow Shoes showcases how Disney has used storytelling throughout its history to connect the consumer with the brand they love all while having some fun along the way. Come get an insider's look into Disney's advertising and creative process, and a peek behind the curtain into the creative shop behind some of Disney's biggest campaigns and even a few you may have never seen. Workshops Social Media Tool Selection Strategies (Wendy Soucie) Creative Concepts (Will Gay) THE MIRACLE WORKER or How I learned to deliver the same quality image to clients that cut their broadcast budgets but kept the same high expectations of quality (Michael Graf, Spot Film Works) Sustainability in a Chaotic World (Janet Staker Woerner, Herzing University Business Chair; Principal and Founder of Converging Communications, LLC) Registration Member: All day access: $60 Workshops (2) OR Dinner/keynote: $35 Non-member: All day access: $80 Workshops (2) OR Dinner/keynote: $45 Ad 2/ Students: All day access: $30 Register online at www.aafmadison.org.
When	March 15th, 2010 2:00 PM through 7:00 PM
Location	American Family Insurance 6000 American Parkway Building A Madison, WI 53783 United States